JNL Strategy was founded by a writer and marketer who's seen firsthand what a good story can do: turn a solid product into something people actually want to invest in.
We take everything into account: the data, your product, and most importantly, you. Numbers and existing content are valuable context, but what makes a business worth backing is the people running it. That's why the most important part of any strategy we build is making sure it actually fits your values and your goals.
Whether it's a pitch deck for investors, a monthly newsletter, or the articles on your site, your content shapes how your company is seen. Doing it well matters — and reaching the right people on the right channels matters just as much.
You already have the pieces. We connect them — building a strategy across your website, social, email, and other channels so every piece has a purpose and every channel works harder.
AI has real value as a tool for efficiency, but this business exists because too many companies sound the same right now. There's room to stand out — and we help our clients do exactly that.
JNL frequently partners with free agents to ensure your content is in the hands of skilled specialists. Here are our favorite people to work with.
The eyebrow slit is actually not a fashion choice, but a scar from a skateboarding accident in her teenage years.
On the rare occasion that he's not shipping code, Vincent can probably be found uploading videos to Smule. He's pretty sure it'll get popular again someday, although the data… says otherwise.
Ariel's cat, Pepper, is possibly the meanest thing on earth. When she's not keeping the tyrant in check, Ariel is designing brands that behave much better.